The world today seems to be fascinated with the past, with all things vintage. We buy cameras that look like they were made 50 years ago and take crappy blurry and overexposed photos, just because they’re cool and vintage. We plaster our walls with vintage pinup posters, because those women were what real women look like (we’re not even going to open that particular can of worms). But did it ever cross our vintage-fascinated minds that the past wasn’t all that nice to live in? We’ve got some sexist ads from the past that will make you count your lucky stars for living in the present. Let’s take a look at them and maybe you’ll change your mind about how awesome vintage really is.
10. Pills, the Best Way to Put a Smile on Your Face
Load her with pills and she’ll be smiling and chirping with pleasure while cooking her man’s breakfast. Because that’s what women and wives, in particular, are for. Who cares if they’re depressed, as long as breakfast gets done on time? God only knows the crap they put into those pills!
9. Treatment for Nerves
When the mother is tired from all the work she’s been doing around the house, she is angry. And because she is angry, she is going to ruin the evening! Because nothing ruins an evening more than a person’s frustrations and unhappiness with life. But do you know what fixes that in a matter of minutes? Soap does! A bath with the New Ivory Soap! I wonder if we can still get it, I need some bath time with this magic soap, I’m so overwhelmed by problems.
8. Fingernails – Woman’s Most Precious Treasure
Breaking a fingernail has always been one of life’s biggest tragedies, right? Wrong! What bugs me even more than that stupid argument that the woman uses to get her husband to buy her a self-cleaning oven, is the tagline below. It’s designed for you, but built for your husband. Because that’s all a woman does with an oven: cook only FOR her husband and clean it. She’s does eat, does she? Wait, women eat?! Why didn’t anyone tell me this?
7. That’s Where She Belongs!
This has to be one of the most disturbing and sexist ads from the past! Look at the woman, lying naked on the floor, staring happily at a man’s shoe. What the hell do they mean and are they for real?! Who came up with this stuff, that’s what I would really love to know!
6. The Dirty Woman
I’ve noticed many vintage ads for vaginal solutions for douches. My private parts just automatically cringe when I think of what went into those solutions and how women were encouraged to douche weekly with them. Nowadays, we know that douching is really bad, because it kills good vaginal bacteria that keep the vagina healthy, but back then it seemed that a woman’s private parts were considered so dirty that they needed scrubbing with powerful solutions.
5. Who Cares If She’s Clever?
Back then women didn’t need to be clever, just pretty. And Palmolive soap made sure women everywhere knew that. Another classic example of how sexist vintage ads used to be! When you think of it, it’s just soap, yet it was made to appear like it held the secret to fountain of youth!
4. Work, Work, Work, Woman!
If you think that there are not sexist ads today, you’re wrong, but this one really takes the cake. The harder a wife works, the cuter she looks?! Who came up with this conclusion? I pity the fool who thought women used to thrive on cooking, cleaning and dusting. They must have had a really sad and lonely marriage.
3. Clean and Keep Down Your Weight
Two of any self-respecting woman’s priorities: keeping up with the house and keeping down their weight. You’d think that people in the advertising business back then had a functioning head on their shoulders, but ads like this just prove the contrary.
2. Intimate Physical Facts
Another ad for vaginal washes! This one is particularly disturbing and if you glance at the text you’ll notice why. Sentences such as many women still foolishly use old-fashioned methods of douching with weak, homemade mixtures […] which DO NOT and which CAN NOT give the germicidal and deodorant action of Zonite. Jesus Christ, what did men think women had in their vaginas? A cesspool of bacteria? That’s wrong on so many levels!
1. Indelicate Women!
The tagline for this ad correctly sums up those times and sadly our times, as well. Society simply won’t sand for indelicate women. Society doesn’t like strong, opinionated women. Women need to be delicate, like a flower, don’t they?! Hell, no! More power to you, sisters!
So, what did you think of our ten sexist ads from the past? They’re quite something, aren’t they? What is your favorite and your least favorite? Leave us a comment below and tell us about it.