There are banned commercials from television every year, for one reason or another. They may be too racy or too controversial. The Super Bowl is probably the biggest commercial events on television each year, and you can bet some ads get banned even from airing at that time, even though advertiser pay a lot of money to be seen during this huge yearly sporting event.
Why Do Commercials Get Banned?
While the Super Bowl has a few more rules than even the FCC, many commercials are banned from TV altogether because they violate the rules set forth by the FCC. They could show too much skin, too much alcohol, or something even more controversial, getting them deemed inactive, so they never air anywhere. For businesses, banned commercials are a waste of finances.
While you can show some skin on television, it seems that one of the biggest reasons the Super Bowl bans commercials is that too much skin is shown, or the context in which skin is shown. Here are some of the most scantily clad commercials that have been banned from the Super Bowl over the years. Some of them only had portions of the ads removed, to make them less racy.
GoDaddy likes to make their commercials stand out, which means that they often have sexy women wearing very little clothing. As far as Super Bowl advertising goes, this company seems to get banned on a yearly basis. In fact, it seems the NFL has been keeping GoDaddy on a short leash since 2005.
This web hosting company has been kept off the air during the Super Bowl for having women wearing lingerie. A couple of specific ads that didn't make it on air during the sports ball game included a scantily clad Danica Patrick (NASCAR) and a commercial in which a former footballer starts designing lingerie to hang out with hot models.
PETA, the people for the ethical treatment of animals, is a group known for taking things “over the top.” Members of this group have been seen throwing red paint on people wearing furs, and other drastic attacks against companies and people that eat or wear animal products.
It seems in 2009 PETA created a commercial that was just too much for the NFL (and you should be happy it never aired because you'd have had a lot of explaining to do to your children). In their banned commercial, women with barely any clothing on were simulating making love to vegetables. They've also had commercials with women donning milk filled cow udders banned and had a commercial showing the difference between meat eaters and vegans in bed kept off the air.
SodaStream is a very controversial product when it comes to the NFL. Some of the leagues biggest supporters are soda and beer companies. So when SodaStream continuously disses Cokes and Pepsi, it gets them banned from appearing during the game.
Their commercials don't always get cut. In one, which starred Scarlett Johansson in a bathrobe, the line “Sorry, Coke and Pepsi” was the only thing that got banned, and the commercial still ran in its edited form.
Even the biggest supporters of the NFL get banned sometimes. One year Bud Light did a commercial about a clothing drive at an office. Employees that donated clothing got a free beer, so everyone started stripping down to nothing for some free booze. No one ever mentioned sexual harassment in the workplace, and the commercial was quickly added to the list of banned commercials.
In another banned Bud Light commercial, a robot helps a couple make up after one of them sold a sex tape to the internet. The man is portrayed as a misogynistic pig, and the woman is a ditz, and apparently, a Bud Light is the perfect apology.
Exactly what Mickey Rooney's over 80-year-old butt has to do with a product containing vitamins to help you fight colds, we may never know. It was in 2005 that the commercial was supposed to air during the Super Bowl, but it got cut. It's not just the practically nude women that don't make it on the air when it comes to those in charge of nixing commercials during the Super Bowl.
Why Is The Super Bowl So Picky About Banned Commercials?
Over 100 million people watch the Super Bowl each year. While many of them might watch from the comfort of their favorite watering hole, a lot of them watch the game at home with their entire family. That means that the people in charge of commercials take into account the children, as well as the adults, that will be tuning in and seeing the commercials that are airing. Banned commercials are passed over for good reason.