It’s just amazing when advertising agencies get together and brainstorm to find the best ideas for promoting movies. So here are ten best ad campaigns for movies.
1. Ads in public spaces
The film produced by Peter Jackson had a campaign that certainly did not go unnoticed. All those waiting for public transport were seeing the add “Bus Stop. For Humans Only”.
As we know, District 9 is about a race of alien who took refuge on Earth.
2. Telekinetic powers
The clip, released in early October, almost two weeks before Carrie release in cinemas, became viral on the Internet, being shared on many Facebook accounts and reaching 51 million views on YouTube.
3. Sleeping Beauty
A £ 1,000 prize and an uncomfortable proposal as a method to promote the movie Sleeping Beauty.
The plot starts from the same premise of the story to which it refers. Only, this time it’s not a princess, but a student who agrees to be paid to lie in the space provided by the employer. During sleep, the brothel customers are allowed to touch her.
4. Journalists bribed by the Dictator
To promote the DVD release of the film The Dictator with Sacha Baron Cohen, film journalists received a cash bribe and a letter signed by Admiral Aladeen which thanks in advance for the positive reviews.
5. Cake bribery on social networks
The easiest PR is the tastiest: muffins with Muppets sent to Stephen Fry (British actor with a Twitter account in 2012 that exceeded one million followers) – to promote / celebrate the release of The Muppets.
The muffins also reached a number of tweeter, who commented on their posts, making the movie launch event known to millions of readers.
6. Fashion tips from Panem
An advertising campaign started a year before exploited Facebook and Twitter to bombard the adolescent audience with games and invitations to join one of the districts (a key element in the story of The Hunger Games) and then compete against candidates of other districts.
However, a channel on YouTube has helped fans keep an eye on the film production even before the first scene was filmed.
Meanwhile, Tumblr and Twitter offered daily tips related to clothing in the Hunger Games universe. But perhaps the real beauty of the campaign was to promote a film whose theme is violent death, avoiding to mention the words death, murder or homicide.
7. Danish critics’ campaign
The new film of Lars von Trier, Nymphomaniac, launches on December 25 in theaters in Denmark, which is why Danish film critics have focused on the film and its promotional campaign. And they liked what they saw so much that they decided to remake the nonconformist posters of the film actors appearing in the foreground, at the climax of sexual excitement.
The collection of pictures shows the members of the Danish National Association of Film Critics posing in the same way as the actors.
8. Risk of influenza virus SV40
The launch of Dawn of the Planet of the Apes, scheduled for July 2014, received a teaser at Comic -Con. The video viewers were warned of a potential epidemic of influenza virus SV40. The SV40 virus is derived from the kidney of the green monkey in Africa, which cultivated the polio vaccine.
9. Inception billboard
Inception assumes that it is possible to hack into someone’s dreams and thus have access to their subconscious, which keeps the deepest and most valuable secrets.
The film implies that individuals are able to enter the world of intimate and personal dreams and steal information, ie to invade someone’s personal space, as suggested in this banner.
10. Snails invade the city
In addition to traditional media campaign for the Romanian film About People and Snails, there were designed happenings on the streets of cities and theaters: a giant snail crossed Magheru Boulevard in Bucharest and the video became viral on Facebook, movie bloggers received a living snail at home as a pet, after watching the special screening.
Do you know any other cool ad campaigns for movies?